Most sellers we work with sell through Amazon and their own shop at once. The obligations are the same for both channels; what Amazon does for you is not.
By Razvan Toma · Founder · Last checked 22 October 2026 · Sources below
Registering in a country, joining its scheme and declaring cover everything you place on that market, whatever the channel. Amazon then asks you for those numbers per country and category.
Related: Does one registration cover the EU?
In France, Pay on Behalf reports and pays for your Amazon.fr sales only and registers nothing in your name: your own website, other marketplaces and B2B sales into France are not covered. In Germany, Amazon acting on your behalf when you are non-compliant is not an authorised representative, who is appointed by written mandate and named in LUCID.
Related: Does Amazon's EPR service cover my own shop? · France: Pay on Behalf ↗ · Germany: Amazon on your behalf ↗
Stock in Amazon's warehouses in Germany, France or Italy is not your establishment there, so the representative duty still applies in those countries.
Connect your Amazon account and your store side by side: each order is counted once, in its delivery country, with Amazon's carton for Amazon orders and your own box for shop orders. The declaration then covers both channels.
Related: How the figures are calculated
Connect your store and see, per EU country, what you shipped and the kilograms each declaration asks for. Free.