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EPR API vs white label vs referral: which should you choose?

Start with a referral unless you already know you need more. It takes no development, and you can add the API or a white-label agreement later without changing who does the regulated work.

By Razvan Toma · Founder · Last checked 1 November 2026 · Sources below

Compare the three

ReferralAPIWhite label
SetupYour page at epreurep.com/yourfirmYour developers call a public APIA written agreement
Client journeyStarts on your branded pageQuestions and prices in your product, checkout with usIn your interface, up to the steps the law keeps
Who the client signs withOur representativeOur representativeOur representative
What you earn20% with no cap, with renewals20% with your partner codeBy agreement

Choose a referral if

You want to offer EPR this month and have no development time for it. That usually fits VAT firms, agencies and 3PLs. You send a link, every client is tracked to you, and your dashboard shows leads, paid clients and your fee.

Related: Partner programme

Choose the API if

Your software already holds the client's countries and products, and you want EPR questions and prices inside it. The API is free with no key, and you can test everything in the sandbox before you apply for a partner code.

Related: How to add EPR to your software

Choose white label if

You want your brand on the journey and you manage the client relationship. It takes a written agreement. Every model has one fixed point: the client signs a mandate directly with the representative in each country, because the law requires a named representative.

Related: White-label EPR

Sources

Offer EPR to your clients

France, Germany and Spain through one partner: a branded referral page with 20% of what your client contracts, or white label by agreement.

Partner programme